Music producer and DJ Avicii, real name Tim Bergling has been found dead in Oman at the age of 28 on Friday afternoon (local time), his representative said in a statement.
When young DJ Tim Bergling joined MySpace he had trouble coming up with a unique screen name. He eventually decided on the name “Avici” even though that is the name of a level of Buddhist hell. Fortunately “Avici” was taken, so Bergling simply added and “i.” And the rest is history.
Avicii's debut single Levels has been viewed more than 208 million times on YouTube since it was released in 2011. First showcased to the world when the DJ was just 20, the track pushed the Stockholmer into the global limelight and became a top ten hit in countries including the US, the UK, Sweden and Italy.
Just a year after catapulting into stardom, Avicii showed the world he had a heart by announcing he was giving a big fat million dollars of his pay cheque away. Alongside his manager Ash Pournouri, he made the seven digit donation to Feeding America, a US-based network of food banks fighting hunger around the world.
While the UK's Prince William and the Duchess of Cambridge did pretty well in nabbing Ellie Goulding for their post-nuptial party, Sweden's Prince Carl Philip and Princess Sofia went even bigger by landing Avicii during a hectic year in which the performer cancelled a number of other appearances. The news was first confirmed by the DJ's mum after she told a Swedish radio station that she had been invited to the royal palace! In two of his final music videos before his break from the music industry, Avicii turned his attention to fighting child trafficking, in 2015, while making his debut as a co-director.
"The promise of a better life often traps families and children into being used as tools for some of the most despicable people on Earth," he said in a statement.
"It's an issue about which I hope to start a louder discussion, especially now with the huge number of families on the move from war-torn countries looking for safety and shelter." Could making more movies be one of the "strong interests in different areas" that Tim Bergling is planning to explore in future?