For the first time ever, in the history of Super Bowl –an epic commercial filmed live during the annual championship. And the credits goes to the Korean Automakers, Hyundai.
Hyundai is in its second year as an official NFL sponsor and is the official car and SUV of the league. So they have to be a little different than being ordinary. And they were!
Hyundai filmed their ad live from a US military base in Zagan, Poland, where they set up a mock stadium for the occasion, inviting thousands of soldiers to watch the game in an ambiance that simulated the NRG Stadium in Houston.
They helped these soldiers to watch this Superbowl together with their families.
In the event that the live ad didn’t go off without a hitch, Hyundai prepared a backup advertisement to show to the captive Super Bowl audience back home.
With a team of a highly creative talents( AOR Innocean) led by an acclaimed director (Peter Berg) Hyundai won the Championship.
This truly is an amazing commercial. It is awesome that some of our troops got to see the Super Bowl in a whole different way!
Hyundai also had a teaser alert to acknowledge their live venture.
The clips were aired during the AFC and NFC championship games on Sunday, January 22.